Ieva's design expertise is way broader than the entire Pantone color palette. After finding chemistry within graphic design, expressed into various size creative projects, Ieva continues making technology more enjoyable to use for people as a UX & Design Team Lead at Baltic Amadeus, a one-stop-shop technology partner. Ieva keeps rocking in the full-IT-service environment by creating designs for products & tools to be more convenient for users of Baltic Amadeus services, including custom software development, innovations, cloud solutions and many more. Last year, Ieva became a Certified Usability Analyst (CUA), powered by HFI, expanding her expertise internationally. By coaching local and international designers, Ieva highlights her secret - design doesn't correlate only with beauty. It's more about the functionality, helping brands hit directly at heart rather than in the brain.